Key insights from Dynamic Lifecycle Innovations’ VP of Corporate Services, Ashley Foreman, at the 2025 ITAD Summit.
At the 2025 ITAD Summit, Ashley Foreman, Vice President of Corporate Services at Dynamic Lifecycle Innovations, delivered a standout session exploring how ITAD providers can balance inbound demand and outbound execution, while minimizing exposure and maximizing strategic returns.
With seven years of leadership in secure IT asset disposition, Foreman shared how Dynamic’s customer-first, risk-managed approach is helping redefine standards across the industry.
Exposure: The Hidden Risk Lurking in ITAD
“Exposure is anything you can’t trust is happening in alignment with your customer’s expectations, values, and certifications.”
According to Foreman, ITAD exposure comes in many forms, but it always boils down to trust. Whether it’s residual data on devices, gaps in the chain of custody, or unvetted downstream partners, the margin for error is razor-thin.
She outlined four key categories of exposure that Dynamic actively mitigates:
Data Security Exposure – Data-bearing devices must be sanitized to standards like NIST 800-88 through certified wiping, degaussing, or shredding.
Regulatory Exposure – Healthcare, finance, and global organizations face risks under HIPAA, GDPR, CCPA, and more.
Chain of Custody Gaps – Lost or mishandled assets in transit create liability. Dynamic combats this with serialized tracking, full reconciliation, and its own fleet or certified partners.
Environmental & ESG Risk – Improper handling of e-waste or downstream failures can undermine sustainability commitments.
More breaches occur at end-of-life than from ransomware or stolen credentials, a powerful reminder of the stakes.
Measuring Return: Beyond Dollars and Devices
Foreman emphasized that Dynamic defines “return” on a broader scale, far beyond just financials.
“We look at return through three lenses: financial, strategic, and relational.”
Financial: Revenue growth, resale margin, and cost efficiency.
Strategic: ESG alignment, market diversity, and innovation.
Relational: Trust, customer satisfaction, and brand protection.
Dynamic’s Voice of the Customer (VOC) program includes Net Promoter Score (NPS), Customer Satisfaction (CSAT), ease-of-use feedback, and executive check-ins to keep those relational returns strong and responsive.
Risk vs. Return: Why Exposure Comes First
When asked whether Dynamic prioritizes minimizing exposure or maximizing return, Foreman was clear:
“We’re absolutely focused on reducing exposure. One misstep with data security, logistics, or compliance can create massive fallout for us and our customers.”
That emphasis is baked into every relationship. Customers who prioritize short-term financial return over risk management aren’t the right fit, Foreman noted. Instead, Dynamic seeks partnerships rooted in aligned values and long-term trust.
Making Strategic Tradeoffs
Dynamic often turns down partnerships or resale opportunities if they fail to meet internal vetting standards. Whether it’s destroying locked devices instead of sending them downstream for part harvesting, or walking away from high-dollar offers lacking proper certifications, the company leads with its “non-negotiables.”
“If it doesn’t protect customer trust, comply with standards, or strengthen long-term resilience, we don’t pursue it.”
Navigating the Unknown: New Markets, New Risks
“We like working with complex industries—it gives us more ways to add value.”
When customers bring unfamiliar products or when new regulations emerge, Dynamic leans into research and innovation. That includes:
- Identifying new resale markets
- Creating ESG-aligned service offerings
- Partnering across the industry to respond to legislation as opportunity, not just challenge
Ashley’s Top 5 Practices for Minimizing Customer Risk
- Enforce Total Data Sanitization – No exceptions
- Maintain a Robust Chain of Custody – Every asset tracked, every certificate recorded
- Partner Only with Certified Providers – R2, e-Stewards, NAID, and more
- Audit Everything – Background checks, ongoing training, and partner performance reviews
- Deliver Transparent Reporting – Environmental metrics, destruction logs, compliance dashboards
Final Thought
Dynamic’s framework is clear: protect the customer first, build value second, and grow through trust.
“Our strategy is trusted sustainability for those who can’t risk it.”